Xeom

Xeom

Brand Identity
Naming
Typography
Illustration
Print Collateral
Website Design & Build
Food Styling & Photography
Signage

www.xeom.com.au

2014

Bronze - Hiiibrand Awards 2015

Xeoms are Vietnam’s ubiquitous motorcycle taxis, and these Xeom drivers know where to find the best food. You can find Xeom drivers scoffing a steaming bowl of pho and downing beers with their mates while playing bau cua ca cop, a Vietnamese dice game. 

Drawing inspiration from domino and Vietnamese dice game, bau cua ca cop. The six bau cua ca cop icons (cow, chicken, prawn, crab, fish & wine) as well as the lettering were meticulously hand drawn.

Hue Studio created the loud, brave and edgy brand identity for this Vietnamese street food joint, located at the edgy Smith Street, Melbourne. We worked together with Architects EAT who's responsible for the interior design.



Brand Identity
Naming
Typography
Illustration
Print Collateral
Website Design & Build
Food Styling & Photography
Signage

www.xeom.com.au

2014

Bronze - Hiiibrand Awards 2015



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+61 3 9866 8006
hi@huestudio.com.au

108 / 87 Gladstone St
South Melbourne, Vic
3205 Australia

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