Brand Identity
Art Direction
Logo Design
Website Design & Build
Print Collateral
Signage Design
Menu Design
Illustration
Photography
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2023
A Decade of Evolution: Roti Road’s Rebrand.
Ten years after we first crafted Roti Road’s branding in 2014, we’re excited to see its evolution. While the restaurant’s new look was completed in 2023, the new website went live late last year to complete the rebranding.
Still inspired by Eat Laugh Enjoy from the very beginning, we introduced a series of Roti Road characters, bringing their authentic Malaysian signature dishes to life. Just like the artistry of roti canai-making, the refreshed brand captures movement, energy, and the joy of the Roti dance.
The original logo remains on the shopfront signage for now, ensuring a smooth transition that honors Roti Road’s journey.
Brand Identity
Art Direction
Logo Design
Website Design & Build
Print Collateral
Signage Design
Menu Design
Illustration
Photography
–
–
2023
