Mad Benji is a cafe and burger restaurant located in Berwick. It is evident that they genuinely care about building long-lasting relationships.
To them it is about the people and we use that as the essence of the Mad Benji's branding. The team at Mad Benji is friendly and fun, they go above and beyond to ensure their customer's satisfaction, and it truly sets them apart from the other shops in Berwick.
We played with the name Mad Benji and created a series of dynamic logotype, each graphically features a different facial expression to reflect the fun image of Mad Benji and it's people.