Krabby's Crab Boil, a family friendly seafood restaurant started from a humble shop. They needed a facelift when they moved to a massive 650m2 site at The District Dockland, Melbourne Australia in 2022.

With only a cartoon crab logo inspired by Mr. Krabs of Spongebob characters, they wanted the new brand to have that same influenced. Hue Studio rebrands Mr Krabby and his Seafood Boils and created story and fun characters that invites audience on his worldly journey. Combined with vibrant colours, big and bold typography, and imagery to create dynamic visuals that perfectly represented the spirit of Krabby's Crab Boil.  

Customers are immediately drawn to the vibrant and enticing visuals, which perfectly complement the delicious food and lively atmosphere. The graphics have undoubtedly played a significant role in attracting new customers and creating a memorable dining experience.