Brand Identity
Art Direction
Logo Design
Website Design & Build
Print Collateral
Signage Design
Menu Design
Photography
–
–
2025
Hanbaobao’s brand identity is built around the energy of bold flavour and youthful confidence. Inspired by its crispy, juicy hand-rolled chicken burgers, the visual system combines a fiery red palette with strong graphic elements that capture the heat, crunch, and excitement of every bite.
At the heart of the identity is a custom typography logo, complemented by a distinctive secondary graphic system formed from a repeating series of “H” characters. These graphic elements create a recognisable visual texture across packaging and communications. Hanbaobao celebrates real chicken, bold spice, and unapologetically big flavours through a visual language that is as punchy and satisfying as the burgers themselves.
Project delivery by Aos Advisory
Architecture & interior by Hacsan Design
Photography by Jave Lee Photography
Brand Identity
Art Direction
Logo Design
Website Design & Build
Print Collateral
Signage Design
Menu Design
Photography
–
–
2025
