Betterfin

Betterfin

Brand Identity
Print Collateral
Illustration

www.betterfin.com

2020

Betterfin is a better platform for small business owners to find the best financing options with unprecedented transparency. The company is based in Brooklyn New York and trusted by thousands of smart business-owners across the US. 

We came up with the idea of ‘b for better’. With that in mind, the logo and identity system was crafted to reflect a thumb up. These are used as a frameworks to house illustration and photograph to reflect small business owners their businesses and finances.



Brand Identity
Print Collateral
Illustration

www.betterfin.com

2020



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